EASY TO USE APPLICANT FUNNELS 

Attract . Engage . Evaluate . Select . Hire

From Multichannel to Omnichannel

​Omnichannel recruiting is a strategy that utilizes various social media platforms, print media, referrals, and digital assets to attract suitable candidates. This approach enables both active and passive job seekers to quickly determine their eligibility for a position, thereby reducing uncertainty in the application process.​
  • Facebook is the leading social platform, reaching  59.0 percent of social media users (eMarketer, 2020).
  • There are more than 200 million small businesses around the world using Facebook’s tools (Facebook, 2021). 
  • ​ 58 percent of Facebook users are under the age of 35 (DataReportal, 2022), which means that they fall under the age demographic of Millennials and Generation Z. 
  • ​98.3 percent of Facebook users access the social media platform via their mobile devices (DataReportal, 2021).

 Facebook Job Postings

 LinkedIn Job Postings
Linkedin demographics: Age 
  • LinkedIn has around 774+ million members worldwide (Linkedin)
  • There are over 39 thousand skills listed on Linkedin (CSNA)
  • Most LinkedIn users are aged between 25 and 34 (Statista)
  • 37% of 30-49 years old use LinkedIn (Statista)
  • Advertisers have a slightly higher chance of reaching more men than women on LinkedIn. The ad audience distribution is 57.2% male and 42.8% female, according to the Digital 2022: Global Overview Report.

 Your Website Career Pages

​Your brand, your location, or who you are as a company. This needs to be communicated through the content on your website, social platforms, feedback from customers, and current or former employees. How you promote your job and make it accessible, illustrates your company culture, and what others say about your business will influence job seekers.

​Would you buy a product if you had to click 9 times?

 Twitter(X) Job Postings
​Twitter (X) demographics: Age 
  • Most of Twitter’s audience is 25 to 34 years old (38.5%.)​
While TikTok and Snapchat have snapped up the younger generation, Twitter also has its target crowd that it appeals to.
​According to the latest statistics from Statista, it is pretty clear that Twitter appeals to a more mature audience than Snapchat or Instagram.