FUNNEL 101

Recruiting Funnels are frameworks used in recruitment and HR processes to guide the journey of potential candidates from initial awareness to successful hiring. Much like a funnel, they narrow down the pool of applicants as they progress through different stages. Here is a breakdown of the applicant funnel:

Awareness (Top of the Funnel):
  • At this stage, candidates fall into two categories:
  • Active Applicants: Those who are ready to apply and directly enter your pipeline.
  • Passive Job Seekers: Individuals who may stay in this stage for an extended period.
  • Your first touchpoint with candidates occurs here.

Consideration (Middle of the Funnel):
  • This is a pivotal step in the candidate journey.
  • Potential candidates decide to become active applicants.
  • They’ve researched your employer brand, employee value proposition, and are ready to engage.
Decision (Bottom of the Funnel):
  • The final stage where candidates make their decision.
  • Keep them informed and engaged during this critical phase.
  • Regular updates and check-in emails reinforce your employer brand and company culture.
Remember, respecting the applicant experience is crucial. Demonstrating respect for their time, energy, and abilities not only enhances your reputation but also leads to higher-quality applicants and better overall ROI in your hiring process.